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Monday, November 19, 2007


Mr. Whipple, the closet toilet-paper squeezer, has died.

Ninety-one-year-old Dick Wilson died of natural causes yesterday at the Motion Picture & Television Fund Hospital in Woodland Hills.

Wilson made more than 500 Charmin commercials, the first airing in 1964 where he was consumed with keeping housewives from squeezing the toilet paper. The campaign ended in 1985, but Wilson went on to play parts in "Bewitched," "Hogan's Heroes" and "The Bob Newhart Show."

RIP Mr. Whipple, and when you look down from your soft two-ply white cloud (oops, wrong toilet paper), know there are generations out there who will never forget "Please don't squeeze the Charmin."

AP Photo

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Anonymous main squeeze said...

i'll never wipe again without thinking of Mr. Whipple.

Mon Nov 19, 05:52:00 PM  
Anonymous proofreader said...

May we all flush in unison as a tribute to him..better yet..let's stock up on cases of Charmin from Costco and t.p our neighborhoods in his today's world, he'd be that creepy uncle or neighbor everyone remembers from their childhood. ;]

Mon Nov 19, 06:57:00 PM  
Anonymous Pete said...

He had a good run I'd say.
What a memorable advertising icon he was. His was a face as well known as the Duncan Donuts guy and Clara Pell,the "Where's The Beef Lady".
R.I.P.Mr. Whipple

Tue Nov 20, 10:45:00 AM  
Anonymous proofreader said...

I guess he's up in advertising heaven with the likes of the original Maytag repairman and Madge the Palmolive liquid lady.

Wed Nov 21, 01:21:00 PM  
Anonymous Anonymous said...

Mr Whipple, th Maytag guy and Madge the Palmolive lady were advertising icons with class.

Wed Nov 21, 06:30:00 PM  
Anonymous proofreader said...

Mummify him in Charmin?

Wed Nov 21, 11:25:00 PM  

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